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01516nam a22003137a 4500 |
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20180626161005.0 |
| 008 |
160823b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9780070581593
|c Rs.525.00
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| 020 |
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|a 0070581592
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| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.827
|b SEB
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| 100 |
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|a Sengupta, Subroto
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| 245 |
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|a Brand positioning
|b strategies for competitive advantage
|c by Subroto Sengupta
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| 250 |
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|a 2nd ed
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| 260 |
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|a New Delhi
|b McGraw Hill Education (India) Private Limited
|c 2005
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| 300 |
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|a xxi, 682p.
|b 25.5 cm.
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| 500 |
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|a Includes Epilogue, Credits and Indexes
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| 505 |
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|a The positioning concept: definitions and illustrations Positioning: of what stuff is it made Positioning is rooted in product features-- or is it? The pursuit of differential advantage: strategies of competitive advantage Symbols by which we live and buy Positioning successes-- case studies A fresh look at advertising objectives Positioning through celebrity endorsement Stretch your brand-- but watch its limits
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| 650 |
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|a MARKETING
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| 650 |
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|a MANAGEMENT
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| 650 |
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|a BRAND MANAGEMENT
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| 650 |
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|a BRAND EQUITY
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.4469
|d 4469
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=4469
|d 4469
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| 999 |
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|c 4469
|d 4469
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| 952 |
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|a HCCSL
|b HCCSL
|c GEN
|d 2018-06-26
|g 525.00
|o 658.827 SEB
|p 8098-9
|r 2018-06-26
|t 2015
|w 2018-06-26
|y BK
|x Data entered by Babli
|
WebLibNet
