Table of Contents: Consumer Behavior

Bibliographic Details
Main Author:	Schiffman, Leon G.
Other Authors:	Kanuk, Leslie Lazar, Kumar, S. Ramesh
Format:	Book
Language:	English
Published:	Noida Dorling Kindersley (India) Pvt.Ltd. 2012
Edition:	10th ed
Subjects:	Management Marketing Consumer Behavior

Table of Contents:

Part 1: Introduction Ch 1 - Consumer Behavior: Meeting Changes and Challenges Ch 2 - The Consumer Research Process Ch 3 - Market Segmentation and Strategic Targetting Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- The Family and Social Class Ch 11- Influence of Culture on Consumer Behavior Ch 12- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process and Ethical Dimensions Ch 13- Consumers and the Diffusion of Innovations Ch 14- Consumer Decision Making and Beyond Ch 15- Marketing Ethics and Social Responsibility