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Consumer Behavior Concepts and Application
Bibliographic Details
Main Author:
Loudon, David L.
Other Authors:
Della Bitta, Albert J.
Format:
Book
Language:
English
Published:
New Delhi
Tata McGraw Hill Education Private Limited
2002
Edition:
4th ed
Subjects:
Management
Marketing
Consumer Behavior
Holdings
Description
Table of Contents
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Call Number:
658.8342 Lo926D
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