Cover Image

Consumer Behavior Concepts and Application

Bibliographic Details
Main Author: Loudon, David L.
Other Authors: Della Bitta, Albert J.
Format: Book
Language:English
Published: New Delhi Tata McGraw Hill Education Private Limited 2002
Edition:4th ed
Subjects:
Management
Marketing
Consumer Behavior
LEADER 03547nam a22004097a 4500
003 HCCL
005 20160826170350.0
008 160826b xxu||||| |||| 00| 0 eng d
020 |a 9780070473812  |a 0070473811  |c Rs.620.00 
040 |a HCCL 
041 |a English 
082 |a 658.8342  |b Lo926D 
100 |a Loudon, David L. 
245 |a Consumer Behavior  |b Concepts and Application  |c by David L. Loudon and Albert J. Della Bitta 
250 |a 4th ed 
260 |a New Delhi  |b Tata McGraw Hill Education Private Limited  |c 2002 
300 |a xxiii, 788 p.  |b 25 cm. 
500 |a Includes Index 
505 |a Part 1: Studying Consumer Behavior Ch 1- Introduction Ch 2- Understading Consumers and Market Segments Part 2:Environmental Influences on Consumer Behvior Ch 3- Culture Ch 4- Subcultures Ch 5- Social Class Ch 6- Social Groups Ch 7- Family Ch 8- Personal Influence and Diffusion on Innovation Part 3: Individual Determinants of Consumer Behavior Ch 9- Personality and Self Concept Ch 10- Motivation and Involvement Ch 11- Information Processing Ch 12- Learning and Memory Ch 13- Attitudes Ch 14- Changing Attitudes Part 4: Consumer Decision Process Ch 15- Problem Recognition Ch 16- Search and Evaluation Ch 17- Purchasing Process Ch 18- Post Purchase Behavior Part V: Additional Dimention Ch 19- Modeling and Researching Consumer Behavior Ch 20- Consumerism Ch 21- Organisational Buyer Behavior Case Studies 
650 |a Management 
650 |a Marketing 
650 |a Consumer Behavior 
700 |a Della Bitta, Albert J. 
942 |c BK 
997 |c KohaHCC.1342  |d 1342 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1342  |d 1342 
999 |c 1342  |d 1342 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LO926D  |7 0  |9 3973  |a HCCCL  |b HCCCL  |c GEN  |d 2016-08-26  |g 620.00  |o 658.8342 Lo926D  |p c14356  |r 2016-08-26  |w 2016-08-26  |y BK  |x data entered by Tapati 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LO926D  |7 0  |9 3974  |a HCCCL  |b HCCCL  |c GEN  |d 2016-08-26  |g 620.00  |o 658.8342 Lo926D  |p c14357  |r 2016-08-26  |w 2016-08-26  |y BK  |x data entered by Tapati 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LO926D  |7 0  |9 3975  |a HCCCL  |b HCCCL  |c GEN  |d 2016-08-26  |g 620.00  |o 658.8342 Lo926D  |p c14358  |r 2016-08-26  |w 2016-08-26  |y BK  |x data entered by Tapati 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LO926D  |7 0  |9 3976  |a HCCCL  |b HCCCL  |c GEN  |d 2016-08-26  |g 620.00  |o 658.8342 Lo926D  |p c14359  |r 2016-08-26  |w 2016-08-26  |y BK  |x data entered by Tapati 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LO926D  |7 0  |9 3977  |a HCCCL  |b HCCCL  |c GEN  |d 2016-08-26  |g 620.00  |o 658.8342 Lo926D  |p c14360  |r 2016-08-26  |w 2016-08-26  |y BK  |x data entered by Tapati 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LOC  |7 0  |9 4149  |a HCCSL  |b HCCSL  |c GEN  |d 2016-09-01  |g 620.00  |o 658.8342 LOC  |p 5295-8  |r 2016-09-01  |w 2016-09-01  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LOC  |7 0  |9 4150  |a HCCSL  |b HCCSL  |c GEN  |d 2016-09-01  |g 620.00  |o 658.8342 LOC  |p 5298-8  |r 2016-09-01  |w 2016-09-01  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LOC  |7 0  |9 4151  |a HCCSL  |b HCCSL  |c GEN  |d 2016-09-01  |g 620.00  |o 658.8342 LOC  |p 5296-8  |r 2016-09-01  |w 2016-09-01  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LOC  |7 0  |9 4152  |a HCCSL  |b HCCSL  |c GEN  |d 2016-09-01  |g 620.00  |o 658.8342 LOC  |p 5297-8  |r 2016-09-01  |w 2016-09-01  |y BK  |x Data entered by Susmita Chanda 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_834200000000000_LOC  |7 0  |9 4155  |a HCCSL  |b HCCSL  |c GEN  |d 2016-09-01  |g 620.00  |o 658.8342 LOC  |p 5294-8  |r 2016-09-01  |w 2016-09-01  |y BK  |x Data entered by Susmita Chanda 

Similar Items