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| LEADER |
01711nam a2200445 4500 |
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20160824160434.0 |
| 008 |
160824b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 8177586904
|c Rs.450.00
|
| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.8 KOM
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| 100 |
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|a Kotler, Philip
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| 245 |
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|a Marketing management
|c by Philip Kotler and Kevin Lane Keller
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| 250 |
|
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|a 12th ed.
|
| 260 |
|
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|a New Delhi
|b Prentice-Hall of India Private Limited
|c 2006.
|
| 300 |
|
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|a xxxix,672p.+A-15p.+I20p.
|b 25.5cm.
|
| 500 |
|
|
|a Includes index.
|
| 505 |
|
|
|a Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs
|
| 650 |
|
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|a MARKETING OPPORTUNITIES
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| 650 |
|
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|a MARKETING STRATEGIES
|
| 650 |
|
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|a MARKETING DECISIONS
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| 650 |
|
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|a MARKETING PROGRAMS
|
| 650 |
|
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|a BUYER BEHAVIOR
|
| 650 |
|
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|a COMPETETION
|
| 650 |
|
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|a MARKET SEGMENTS
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| 650 |
|
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|a MARKET OFFERINGS
|
| 650 |
|
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|a PRODUCT LIFE CYCLE
|
| 650 |
|
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|a PRICING STRATEGIES
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| 650 |
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|a MARKETING CHANNELS
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| 650 |
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|a RETAILING, WHOLESALING AND MARKET LOGISTICS
|
| 650 |
|
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|a INTEGRATED MARKET COMMUNICATIONS
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| 650 |
|
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|a ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS
|
| 650 |
|
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|a ON-LINE MARKETING
|
| 700 |
|
|
|a Keller, Kevin Lane
|
| 942 |
|
|
|c BK
|
| 997 |
|
|
|c KohaHCC.1326
|d 1326
|
| 998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1326
|d 1326
|
| 999 |
|
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|c 1326
|d 1326
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_KOM
|7 0
|9 3864
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-24
|g 450.00
|o 658.8 KOM
|p 2812-7
|r 2016-08-24
|w 2016-08-24
|y BK
|x Data entered by Susmita Chnda
|
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