Table of Contents: Marketing management

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Book
Language:	English
Published:	New Delhi Prentice-Hall of India Private Limited 2006.
Edition:	12th ed.
Subjects:	MARKETING OPPORTUNITIES MARKETING STRATEGIES MARKETING DECISIONS MARKETING PROGRAMS BUYER BEHAVIOR COMPETETION MARKET SEGMENTS MARKET OFFERINGS PRODUCT LIFE CYCLE PRICING STRATEGIES MARKETING CHANNELS RETAILING, WHOLESALING AND MARKET LOGISTICS INTEGRATED MARKET COMMUNICATIONS ADVERTISING, SALES PROMOTION, PUBLIC RELATIONS ON-LINE MARKETING

Table of Contents:

Understanding marketing management, Analyzing marketing opportunities, Developing market strategies, Shaping the market offering, Managing and delivering marketing programs