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|a 8129701979
|c Rs. 225.00
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|a HCCL
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041 |
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|a English
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082 |
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|a 658.8342
|b Sc32
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100 |
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|a Schiffman, Leon G.
|
245 |
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|a Consumer Behavior
|c by Leon G. Schiffman and Leslie Lazar Kanuk
|
250 |
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|a 8th ed
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260 |
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|a Delhi
|b Pearson Education Pte.Ltd.
|c 2004
|
300 |
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|a xxiv, 587 + C-34 + G-12 + I-21 p.
|b 25.5cm.
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500 |
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|a Includes Glossary and Indexes
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505 |
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|a Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond
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650 |
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|a Management
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650 |
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|a Marketing
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650 |
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|a Consumer Behavior
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700 |
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|a Kanuk, Leslie Lazar
|
942 |
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|c BK
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997 |
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|c KohaHCC.1328
|d 1328
|
998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1328
|d 1328
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999 |
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|c 1328
|d 1328
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