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|a 8129709996
|c Rs.395.00
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| 040 |
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|a HCCL
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| 082 |
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|a 658.8
|b SOM
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| 100 |
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|a Solomon, Micheal R.
|
| 245 |
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|a Marketing
|c by Micheal R. Solomon and Elnora W. Stuart
|b Real people, real choices
|
| 250 |
|
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|a 3rd ed
|
| 260 |
|
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|a Delhi
|b Pearson Education (Singapore) Pte.Ltd.
|c 2003
|
| 300 |
|
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|a 650p.
|b 28c.m.
|
| 500 |
|
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|a Includes appendix, notes, glossary crerdits,and index.
|
| 505 |
|
|
|a virtual value: welcome to the world of marketing, Strategic planning: making choices in a wired world, Decision making in the nwe era of marketing: ethics and the marketing enviropnment, Think globally and act locally: marketing in a multin ational environment, Marketing information and research, Consumer behaviour and peer to peer e-commerce, Business to business markets and B2B e-commerce, Target marketing strategies and customer relationship management, creating the product, Managing the product, Marketing what isn't there: intangibles and services, Pricing the product, Pricing methods, Promotional strategy, interactive marketing, and database marketing, Public relations, sales promotion, and personal selling, Value chain management, Offline ertailing and B2C e-commerce
|
| 650 |
|
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|a Marketking
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| 650 |
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|a Management
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| 650 |
|
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|a E-commerce
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| 700 |
|
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|a Stuart, Elnora W.
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1343
|d 1343
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1343
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