Table of Contents: Marketing

Bibliographic Details
Main Author:	Solomon, Micheal R.
Other Authors:	Stuart, Elnora W.
Format:	Book
Language:	English
Published:	Delhi Pearson Education (Singapore) Pte.Ltd. 2003
Edition:	3rd ed
Subjects:	Marketking Management E-commerce

Table of Contents:

virtual value: welcome to the world of marketing, Strategic planning: making choices in a wired world, Decision making in the nwe era of marketing: ethics and the marketing enviropnment, Think globally and act locally: marketing in a multin ational environment, Marketing information and research, Consumer behaviour and peer to peer e-commerce, Business to business markets and B2B e-commerce, Target marketing strategies and customer relationship management, creating the product, Managing the product, Marketing what isn't there: intangibles and services, Pricing the product, Pricing methods, Promotional strategy, interactive marketing, and database marketing, Public relations, sales promotion, and personal selling, Value chain management, Offline ertailing and B2C e-commerce