Cover Image

Fundamentals of Marketing

Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J., Walker, Bruce J.
Format: Book
Language:English
Published: New york McGraw-Hill, INC. 1994
Edition:10th ed
Series:McGraw-Hill series in marketing
Subjects:
Modern marketing
Marketing Management
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020 |c Rs. 225.00  |a 9780071135618 
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245 |a Fundamentals of Marketing   |c by William J. Stanton, Michael J.Etzel,and Bruce J. Walker  
250 |a 10th ed 
260 |a New york  |b McGraw-Hill, INC.  |c 1994 
300 |a xxviii,697p.  |b 25c.m. 
490 |a McGraw-Hill series in marketing 
500 |a Include bibliographical references and index 
505 |a Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort 
650 |a Modern marketing 
650 |a Marketing Management 
700 |a Etzel, Michael J. 
700 |a Walker, Bruce J.  
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