Table of Contents: Fundamentals of Marketing

Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J., Walker, Bruce J.
Format:	Book
Language:	English
Published:	New york McGraw-Hill, INC. 1994
Edition:	10th ed
Series:	McGraw-Hill series in marketing
Subjects:	Modern marketing Marketing Management

Table of Contents:

Modern marketing and its environment, Target markets, Product, Price, Distribution, Promotion, Marketing in special fields, Managing the marketing effort