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|a English
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|a 658.8
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|a Rajagopal
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| 245 |
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|a Marketing Management
|c by Rajagopal
|b Text and cases
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| 260 |
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|a New Delhi
|b Vikas Publishing House Pvt. Ltd.
|c 2000
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| 300 |
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|a xvii,303p.
|b 24.5c.m.
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| 500 |
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|a Includes Indexes
|
| 505 |
|
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|a Conceptualisation, Marketing management process, Consumer behaviour, Marketing mix, Organisation, control and strategy building, Services marketing,Supply chain management and physical distribution, Sales management, retailing and wholesaling, Activity scheduling in marketing, Advertising management, Marketing research.
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| 650 |
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|a Management
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| 650 |
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|a Marketing Management
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1355
|d 1355
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1355
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