Table of Contents: Marketing Management

Bibliographic Details
Main Author:	Rajagopal
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt. Ltd. 2000
Subjects:	Management Marketing Management

Table of Contents:

Conceptualisation, Marketing management process, Consumer behaviour, Marketing mix, Organisation, control and strategy building, Services marketing,Supply chain management and physical distribution, Sales management, retailing and wholesaling, Activity scheduling in marketing, Advertising management, Marketing research.