Modern marketing Principles and practices
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New Delhi
S. Chand & Company Ltd
2005.
|
Edition: | 3rd rev enl ed. |
Subjects: |
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100 | |a Pillai, R.S.N. | ||
245 | |a Modern marketing |c by R.S.N.Pillai and Bagavathi |b Principles and practices | ||
250 | |a 3rd rev enl ed. | ||
260 | |a New Delhi |b S. Chand & Company Ltd |c 2005. | ||
300 | |a viii, 401p. |b 24.5cm | ||
505 | |a Market and marketing, Modern Marketing concept. Marketing system, Marketing mix, Marketing function, Buying, assembling and selling, Transportation, Storage and ware houses, Standardization and grading, Marketing finance, Marketing risk, Marketing information and research, Marketing management, Marketing strategy and planning, Product, Pricing, Branding and packaging, The promotional program, sales promotion, Advertising, Personal selling, Sales organisation, Sales force management, Control of sales force, Sales forecast, Remuneration of salesman, Consumer behavior, Law relating to sales of goods, Channels of distribution-I, Channels of distribution-II, E-business, Total quality management. | ||
650 | |a Marketing | ||
650 | |a Marketing principles | ||
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