Table of Contents: Modern marketing

Bibliographic Details
Main Author:	Pillai, R.S.N.
Other Authors:	Bagavathi
Format:	Book
Language:	English
Published:	New Delhi S. Chand & Company Ltd 2005.
Edition:	3rd rev enl ed.
Subjects:	Marketing Marketing principles Marketing strategies

Table of Contents:

Market and marketing, Modern Marketing concept. Marketing system, Marketing mix, Marketing function, Buying, assembling and selling, Transportation, Storage and ware houses, Standardization and grading, Marketing finance, Marketing risk, Marketing information and research, Marketing management, Marketing strategy and planning, Product, Pricing, Branding and packaging, The promotional program, sales promotion, Advertising, Personal selling, Sales organisation, Sales force management, Control of sales force, Sales forecast, Remuneration of salesman, Consumer behavior, Law relating to sales of goods, Channels of distribution-I, Channels of distribution-II, E-business, Total quality management.