|
|
|
|
| LEADER |
01912nam a22002897a 4500 |
| 003 |
HCCL |
| 005 |
20160830164734.0 |
| 008 |
160830b xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 9788131761380
|c Rs. 275.00
|
| 040 |
|
|
|a HCCL
|
| 041 |
|
|
|a English
|
| 082 |
|
|
|a 658.8
|b L139G
|
| 100 |
|
|
|a Lahiri, Ishita
|
| 245 |
|
|
|a Principles of Marketing and E-Commerce
|c by Ishita Lahiri and Sujit Kumar Ghosh
|
| 260 |
|
|
|a Noida
|b Dorling Kindersley (India) Pvt. Ltd.
|c 2012
|
| 300 |
|
|
|a xxvi, 445p.
|b 23 cm.
|
| 500 |
|
|
|a Include Bibliography
|
| 505 |
|
|
|a Pt I: Ch 1- Marketing: Adding Value to Customer Ch 2-Marketing Environment: an Ever-Changing Force Ch 3-Segmenting, Targeting and Positioning: Reaching Consumers Efficiently Ch 4-Consumer Behaviour: Knowing the Unknown Ch 5-Marketing Mix: Blending with Marketing Flavour Ch 6-Product Management: Going Beyond Tangibility Ch 7-Pricing: Justifying Value of Product Ch 8-Promotion:Stimulating Consumer's Desire Ch 9-Distribution Management: Fortifying the Network Ch 10-Marketing Information System Ch 11-Retail Management: Serving Customers Pt II:E-Commerce Ch 12-E-commerce: The New Business Paradigm Ch 13-Mobile Commerce (M-commerce):Business at Fingertips Ch 14-Forms of E-commerce: Business Models Ch 15-E-CRM: Retaining Customers Ch 16-E-payment System:A Viable Alternative Ch 17-Enterprise Resource Planning:The Journey Begins Ch 18-E-supply Chain Management: Monitoring Supply Environment
|
| 650 |
|
|
|a Management
|
| 650 |
|
|
|a Marketing
|
| 650 |
|
|
|a E-commerce
|
| 700 |
|
|
|a Ghosh, Sujit Kumar
|
| 942 |
|
|
|c BK
|
| 997 |
|
|
|c KohaHCC.1366
|d 1366
|
| 998 |
|
|
|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1366
|d 1366
|
| 999 |
|
|
|c 1366
|d 1366
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_L139G
|7 0
|9 4056
|a HCCCL
|b HCCCL
|c GEN
|d 2016-08-30
|g 275.00
|o 658.8 L139G
|p c13100
|r 2016-08-30
|w 2016-08-30
|y BK
|x data entered by Tapati
|
WebLibNet
