Table of Contents: Principles of Marketing and E-Commerce

Bibliographic Details
Main Author:	Lahiri, Ishita
Other Authors:	Ghosh, Sujit Kumar
Format:	Book
Language:	English
Published:	Noida Dorling Kindersley (India) Pvt. Ltd. 2012
Subjects:	Management Marketing E-commerce

Table of Contents:

Pt I: Ch 1- Marketing: Adding Value to Customer Ch 2-Marketing Environment: an Ever-Changing Force Ch 3-Segmenting, Targeting and Positioning: Reaching Consumers Efficiently Ch 4-Consumer Behaviour: Knowing the Unknown Ch 5-Marketing Mix: Blending with Marketing Flavour Ch 6-Product Management: Going Beyond Tangibility Ch 7-Pricing: Justifying Value of Product Ch 8-Promotion:Stimulating Consumer's Desire Ch 9-Distribution Management: Fortifying the Network Ch 10-Marketing Information System Ch 11-Retail Management: Serving Customers Pt II:E-Commerce Ch 12-E-commerce: The New Business Paradigm Ch 13-Mobile Commerce (M-commerce):Business at Fingertips Ch 14-Forms of E-commerce: Business Models Ch 15-E-CRM: Retaining Customers Ch 16-E-payment System:A Viable Alternative Ch 17-Enterprise Resource Planning:The Journey Begins Ch 18-E-supply Chain Management: Monitoring Supply Environment