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20160901163838.0 |
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160806b xxu||||| |||| 00| 0 eng d |
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|a 8177585851
|a 9788177585858
|c Rs.375.00
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| 040 |
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|a HCCL
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| 041 |
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|a English
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| 082 |
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|a 658.8
|b On4Sh
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| 100 |
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|a Onkvisit, Sak
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| 245 |
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|a International Marketing
|c by Sak Onkvisit and John J. Shaw
|b Analysis and Strategy
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| 250 |
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|a 3rd ed
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| 260 |
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|a New Delhi
|b Dorling Kindersley (India) Pvt. Ltd.
|c 2000
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| 300 |
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|a xviii,750 p.ill.
|b 25cm
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| 500 |
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|a Includes Index
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| 505 |
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|a Pt. I: Overview of World Business Ch 1- Nature of International Marketing : Challenges and Opportunities Ch 2- Trade Theories and Economic Development Ch 3- Trade Distortions and Marketing Barriers Pt II: World Market Environment, Ch 4- Political Environment Ch 5- Legal Environment Ch 6- Culture Ch 7- Consumer Behaviour in the International Context Pt III: Planning for International Marketing, Ch 8- Marketing Research and Information System Ch 9- Market Analysis and Foreign Market Entry Strategies Pt IV: International Marketing Decisions, Ch 10-Product Strategies: Basic Decisions and Product Planning Ch 11-Product Strategies: Branding and Packaging Decisions Ch 12-Distribution Strategies: Channels of Distribution Ch 13-Distribution Strategies: Physical Distribution and Documentation Ch 14-Promotion Strategies: Personal Selling, Publicity, and Sales Promotion Ch15-Promotion Strategies: Advertising Ch 16-Pricing Strategies: Basic Decisions Ch 17-Pricing Strategies: Terms of Sale and Payment Pt V: Financial Environment and Decisions Ch 18-Sources of Financing and International Money Market Ch 19-Currencies and Foreign Exchange
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| 650 |
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|a Management
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| 650 |
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|a Marketing Management
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| 650 |
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|a Marketing Management-International
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| 700 |
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|a Shaw John J.
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1383
|d 1383
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| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1383
|d 1383
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|c 1383
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