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International Marketing Analysis and Strategy
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Dorling Kindersley (India) Pvt. Ltd.
2000
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| Edition: | 3rd ed |
| Subjects: |
Table of Contents:
- Pt. I: Overview of World Business Ch 1- Nature of International Marketing : Challenges and Opportunities Ch 2- Trade Theories and Economic Development Ch 3- Trade Distortions and Marketing Barriers Pt II: World Market Environment, Ch 4- Political Environment Ch 5- Legal Environment Ch 6- Culture Ch 7- Consumer Behaviour in the International Context Pt III: Planning for International Marketing, Ch 8- Marketing Research and Information System Ch 9- Market Analysis and Foreign Market Entry Strategies Pt IV: International Marketing Decisions, Ch 10-Product Strategies: Basic Decisions and Product Planning Ch 11-Product Strategies: Branding and Packaging Decisions Ch 12-Distribution Strategies: Channels of Distribution Ch 13-Distribution Strategies: Physical Distribution and Documentation Ch 14-Promotion Strategies: Personal Selling, Publicity, and Sales Promotion Ch15-Promotion Strategies: Advertising Ch 16-Pricing Strategies: Basic Decisions Ch 17-Pricing Strategies: Terms of Sale and Payment Pt V: Financial Environment and Decisions Ch 18-Sources of Financing and International Money Market Ch 19-Currencies and Foreign Exchange