Table of Contents: Selling today

Bibliographic Details
Main Author:	Manning, Gerald L.
Other Authors:	Reece, Barry L.
Format:	Book
Language:	English
Published:	New Delhi Pearson Education, Inc. 2001
Edition:	8th ed
Subjects:	Marketing

Table of Contents:

Developing a personal selling philosophy for the new economy Developing a relationship strategy, Developing a product strategy, Developing a customer strategy, Developing a presentation strategy. Management of self and others.