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Applied case studies in marketing
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| Format: | Book |
| Language: | English |
| Published: |
Delhi
Primus Books
2011
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| Series: | Go to market series
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| Subjects: |
Table of Contents:
- Marketing in times of economic downturn and recovery, Profiling markets and customers, Market analysis for new age marketer, STP marketing, Product and services marketing mix, Growth strategies during downturn and recovery, Technological revolutions in marketing, Customer relationship marketing during market turbulence, Spreading mobile culture through 3G revolution, Rivalry off the air: Saga of kingfisher and Jet Airways, The great Indian retail stories under test. The heat of recession and destocking: can HUL overcome the pressure? Building DTH PC segment, Nokia connects the world.