Cover Image

Service marketing Concepts, applications and cases

Bibliographic Details
Main Author: Rampal, M.K.
Other Authors: Gupta, S.L.
Format: Book
Language:English
Published: New Delhi Galgotia Publishing Company 2000
Subjects:
Marketing
Marketing research
Consumer behaviour
services management
Description
Item Description:Includes glossary and index
Physical Description:xvii,611p. 27cm
ISBN:8185989567
9788185989563

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