Cover Image

Service marketing Concepts, applications and cases

Bibliographic Details
Main Author: Rampal, M.K.
Other Authors: Gupta, S.L.
Format: Book
Language:English
Published: New Delhi Galgotia Publishing Company 2000
Subjects:
Marketing
Marketing research
Consumer behaviour
services management
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245 |a Service marketing  |c by M.K. Rampal and S.L.Gupta  |b Concepts, applications and cases 
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300 |a xvii,611p.  |b 27cm 
500 |a Includes glossary and index 
505 |a Services: characteristics and categories, Trends in services marketing, Consumer behavior, Marketing mix elements for services, Product , promotion, price and distribution, Role of people in services marketing, Physical evidence of a service, Service quality, measurement, and control. Demand and supply management, Marketing research in services marketing, Management of the services marketing effort, Service tax provisions.  
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