Table of Contents: Product management and new product development

Bibliographic Details
Main Author:	Srivastava, R.K.
Format:	Book
Language:	English
Published:	New Delhi Excel Books 2006
Subjects:	Product management Brand valuation Brand equity Brand architecture

Table of Contents:

How to be an effective production manager?Changing job function of product manager, Things which product manager should not do, Changing profile of product managers, Facing challenges through effective selection and evaluation of product management personnel, Interface of product management personnel with sales personnel, Why marketing plan is Necessary for today? Make an effective marketing plan to combat competition, Brand equity, Brand valuation, Brand name controversy, Pharma promotion, Brand architecture, Using UCP for successful brands