New product development successful innovation in the market place

Bibliographic Details
Main Author: Brooke, Michael Z.
Other Authors: Mills, William Ronald
Format: Book
Language:English
Published: Mumbai Jaico Publishing House 2006
Subjects:
LEADER 01216nam a2200277 4500
003 HCCL
005 20170314150422.0
008 170314b xxu||||| |||| 00| 0 eng d
020 |a 8179921964  |c Rs.250.00 
040 |a HCCL 
041 |a English 
082 |a 658.575 Br79M 
100 |a Brooke, Michael Z. 
245 |a New product development  |b successful innovation in the market place  |c by Michael Z. Brooke, and William R. Mills,  
260 |a Mumbai  |b Jaico Publishing House  |c 2006 
300 |a xxiv, 219p.  |b 24cm 
500 |a Includes references and index 
505 |a Finding new products, Moving on- successful development, centers of excellence, Services, market research, companies and Governments, failures, investing in new product development,  
650 |a Management 
650 |a New product 
700 |a Mills, William Ronald 
942 |c BK 
997 |c KohaHCC.2135  |d 2135 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2135  |d 2135 
999 |c 2135  |d 2135 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_575000000000000_BR79M  |7 0  |9 5832  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-14  |g 250.00  |o 658.575 Br79M  |p c11901  |r 2017-03-14  |w 2017-03-14  |y BK  |x Data entered by Susmita Chanda