Table of Contents: New product development

Bibliographic Details
Main Author:	Brooke, Michael Z.
Other Authors:	Mills, William Ronald
Format:	Book
Language:	English
Published:	Mumbai Jaico Publishing House 2006
Subjects:	Management New product

Table of Contents:

Finding new products, Moving on- successful development, centers of excellence, Services, market research, companies and Governments, failures, investing in new product development,