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01347nam a22003017a 4500 |
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HCCL |
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20170315160644.0 |
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170315b xxu||||| |||| 00| 0 eng d |
020 |
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|a 9780132548977
|a 0132548976
|c Rs.550.00
|
040 |
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|a HCCL
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041 |
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|a English
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082 |
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|a 658.8 K848
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100 |
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|a Kotler, Philip
|
245 |
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|a Marketing Management
|c by Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan
|b An Asian perspective
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260 |
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|a New Delhi
|b Prentice-Hall of India Private Limited
|c 1996
|
300 |
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|a xviii, 1019p .
|b 23cm
|
500 |
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|a Includes Indexes.
|
505 |
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|a Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Developing marketing strategies, Planning marketing programs, Organizing implementing and controlling marketing effort
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650 |
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|a MANAGEMENT
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650 |
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|a MARKETING MANAGEMENT
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700 |
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|a Ang, Swee Hoon
|
700 |
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|a Leong, Siew Meng
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700 |
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|a Tan, Chin Tiong
|
942 |
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|c BK
|
997 |
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|c KohaHCC.2142
|d 2142
|
998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2142
|d 2142
|
999 |
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|c 2142
|d 2142
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952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 658_800000000000000_K848
|7 0
|9 5876
|a HCCCL
|b HCCCL
|c GEN
|d 2017-03-15
|g 550.00
|o 658.8 K848
|p c10429
|r 2017-03-15
|w 2017-03-15
|y BK
|x Data entered by Susmita Chanda
|