Marketing Management An Asian perspective

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Ang, Swee Hoon, Leong, Siew Meng, Tan, Chin Tiong
Format: Book
Language:English
Published: New Delhi Prentice-Hall of India Private Limited 1996
Subjects:
LEADER 01347nam a22003017a 4500
003 HCCL
005 20170315160644.0
008 170315b xxu||||| |||| 00| 0 eng d
020 |a 9780132548977  |a 0132548976  |c Rs.550.00 
040 |a HCCL 
041 |a English 
082 |a 658.8 K848 
100 |a Kotler, Philip 
245 |a Marketing Management  |c by Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan  |b An Asian perspective 
260 |a New Delhi  |b Prentice-Hall of India Private Limited  |c 1996 
300 |a xviii, 1019p .  |b 23cm 
500 |a Includes Indexes. 
505 |a Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Developing marketing strategies, Planning marketing programs, Organizing implementing and controlling marketing effort 
650 |a MANAGEMENT 
650 |a MARKETING MANAGEMENT 
700 |a Ang, Swee Hoon  
700 |a Leong, Siew Meng  
700 |a Tan, Chin Tiong  
942 |c BK 
997 |c KohaHCC.2142  |d 2142 
998 |a Heramba Chandra College  |c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=2142  |d 2142 
999 |c 2142  |d 2142 
952 |0 0  |1 0  |2 ddc  |4 0  |6 658_800000000000000_K848  |7 0  |9 5876  |a HCCCL  |b HCCCL  |c GEN  |d 2017-03-15  |g 550.00  |o 658.8 K848  |p c10429  |r 2017-03-15  |w 2017-03-15  |y BK  |x Data entered by Susmita Chanda