Table of Contents: Marketing Management

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Ang, Swee Hoon, Leong, Siew Meng, Tan, Chin Tiong
Format:	Book
Language:	English
Published:	New Delhi Prentice-Hall of India Private Limited 1996
Subjects:	MANAGEMENT MARKETING MANAGEMENT

Table of Contents:

Understanding marketing management, Analyzing marketing opportunities, Researching and selecting target markets, Developing marketing strategies, Planning marketing programs, Organizing implementing and controlling marketing effort