Description: Principles of marketing & E-commerce

Bibliographic Details
Main Author:	Praharaj, Srutinath
Other Authors:	Karmakar, Anupam
Format:	Book
Published:	Kolkata Elegant Publication 2011.
Subjects:	MARKET SEGMENTATION MARKETING MIX MARKETING CHANNELS RETAIL MANAGEMENT PRICING E-CRM E-PAYMENT ERP SUPPLY CHAIN MANAGEMENT

Description
Physical Description:	256p.+252p.
ISBN:	9789380664088