Principles of marketing & E-commerce

Bibliographic Details
Main Author:	Praharaj, Srutinath
Other Authors:	Karmakar, Anupam
Format:	Book
Published:	Kolkata Elegant Publication 2011.
Subjects:	MARKET SEGMENTATION MARKETING MIX MARKETING CHANNELS RETAIL MANAGEMENT PRICING E-CRM E-PAYMENT ERP SUPPLY CHAIN MANAGEMENT

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