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040 |
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|a HCCL
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041 |
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|a English
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082 |
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|a 658.8 MUP
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100 |
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|a Mukherjee, Sushil
|
245 |
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|a Principles of marketing
|b module I
|c by Sushil Mukherjee and Kallol Saha.
|
260 |
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|a Kolkata
|b B.B. Kundu Grandsons
|c 2011
|
300 |
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|a [viii], 199p.
|
505 |
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|a Marketing Marketing segmentation Marketing mix - product Pricing and promotion Marketing channels, Logistics management, Marketing information system & Marketing research Retail management
|
650 |
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|a MARKETING MANAGEMENT
|
650 |
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|a MANAGEMENT -- MARKETING
|
650 |
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|a MANAGEMENT -- RETAIL
|
700 |
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|a Saha, Kallol
|
942 |
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|c BK
|
997 |
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|c KohaHCC.44
|d 44
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998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=44
|d 44
|
999 |
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|c 44
|d 44
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