Table of Contents: Principles of marketing

Bibliographic Details
Main Author:	Mukherjee, Sushil
Other Authors:	Saha, Kallol
Format:	Book
Language:	English
Published:	Kolkata B.B. Kundu Grandsons 2011
Subjects:	MARKETING MANAGEMENT MANAGEMENT > MARKETING MANAGEMENT > RETAIL

Table of Contents:

Marketing Marketing segmentation Marketing mix - product Pricing and promotion Marketing channels, Logistics management, Marketing information system & Marketing research Retail management