Description: Principles of marketing & E-commerce

Bibliographic Details
Main Author:	Gangopadhyay, P.L.
Format:	Book
Language:	English
Published:	Kolkata Dey Book Concern 2011.
Edition:	1st ed.
Subjects:	MARKET SEGMENTATION MARKETING MIX PRODUCT PRICING AND PROMOTION MARKETING CHANNELS RETAIL MANAGEMENT E-CUSTOMER RELATIONSHIP MANAGEMENT(E-CRM) E-PAYMENT ERP SUPPLY CHAIN MANAGEMENT

Description
Physical Description:	xi,116p.+52p.