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Principles of marketing & E-commerce
Bibliographic Details
Main Author:
Gangopadhyay, P.L.
Format:
Book
Language:
English
Published:
Kolkata
Dey Book Concern
2011.
Edition:
1st ed.
Subjects:
MARKET SEGMENTATION
MARKETING MIX
PRODUCT
PRICING AND PROMOTION
MARKETING CHANNELS
RETAIL MANAGEMENT
E-CUSTOMER RELATIONSHIP MANAGEMENT(E-CRM)
E-PAYMENT
ERP
SUPPLY CHAIN MANAGEMENT
Holdings
Description
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Heramba Chandra College
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Call Number:
658.8 GAP
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