Description: Principles of marketing and e-commerce

Bibliographic Details
Main Author:	Datta, D.L.
Format:	Book
Published:	Kolkata Tee Dee Publications (P) Ltd. 2011.
Edition:	1st ed.
Subjects:	MARKET SEGMENTATION MARKETING MIX MARKETING CHANNELS PRICING PROMOTION MARKET INFORMATION SYSTEM RETAIL WHOLESALE MARKET RESEARCH E-BUSINESS E-CRM E-PAYMENT ERP SUPPLY CHAIN MANAGEMENT (SCM)

Description
Item Description:	Includes Glossary.
Physical Description:	495p.