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02357nam a2200445 4500 |
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|a HCCL
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041 |
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|a English
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082 |
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|a 658.8 DAP
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100 |
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|a Datta, D.L.
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245 |
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|a Principles of marketing and e-commerce
|c by D.L. Datta.
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250 |
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|a 1st ed.
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260 |
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|a Kolkata
|b Tee Dee Publications (P) Ltd.
|c 2011.
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300 |
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|a 495p.
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500 |
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|a Includes Glossary.
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650 |
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|a MARKET SEGMENTATION
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650 |
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|a MARKETING MIX
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650 |
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|a MARKETING CHANNELS
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650 |
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|a PRICING
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650 |
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|a PROMOTION
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650 |
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|a MARKET INFORMATION SYSTEM
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650 |
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|a RETAIL
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650 |
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|a WHOLESALE
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650 |
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|a MARKET RESEARCH
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650 |
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|a E-BUSINESS
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650 |
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|a E-CRM
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650 |
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|a E-PAYMENT
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650 |
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|a ERP
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650 |
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|a SUPPLY CHAIN MANAGEMENT (SCM)
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942 |
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|c BK
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997 |
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|c KohaHCC.47
|d 47
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998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=47
|d 47
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|c 47
|d 47
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