Description: Advertising and sales promotion

Bibliographic Details
Main Author:	Kazmi, S.H.H.
Other Authors:	Batra,Satish K.
Format:	Book
Language:	English
Published:	New Delhi Excel Books 2008
Edition:	3rd ed
Subjects:	Marketing Adervertising Sales Promotion

Description
Item Description:	Includes Appendices,Bibliography and Glossary.
Physical Description:	xii,660p. 24.5c.m.
ISBN:	9788174466396