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01986nam a22002897a 4500 |
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20160804185247.0 |
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160804b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9788174466396
|c Rs.325.00
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| 040 |
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|a HCCL
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| 082 |
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|a 659.1
|b KAA
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| 100 |
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|a Kazmi, S.H.H.
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| 245 |
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|a Advertising and sales promotion
|c by S.H.H.Kazmi and Satish K.Batra
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| 250 |
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|a 3rd ed
|
| 260 |
|
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|a New Delhi
|b Excel Books
|c 2008
|
| 300 |
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|a xii,660p.
|b 24.5c.m.
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| 500 |
|
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|a Includes Appendices,Bibliography and Glossary.
|
| 505 |
|
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|a Advertising Introduction to Advertising and a Brief History-Advertising Classification, Function and Benefits-Economic, Social and Ethnic Issues-Client and Advertising agency-Cases. Marketing Communications-Sources, Message and Medium Factors-Consumer Behaviour Perspective-Advertising Response Process-Attention, Comprehension and Recall-Cases. Segmentation and Positioning-Brand Awareness, Brand Attitudes and Feelings-Brand Equity,Image and Personality-Advertising Objectives and Budget Allocation-Cases. Media Planning and Strategy-Media Evaluation-Support Media-Support Media-Internet-Cases. Creative Strategy-Planning and Development-Creative Strategy-Execution and Evaluation-Planning An advertising Campaign-Advertising Research-Cases. Sales Promotion Sales Promotion-Sales Promotion and Consumer Behaviour -Sales Promotion Objectives and Budget Allocation-Sales Promotion Design Issues,Planning Guidelines and Evaluation-Cases. Sales Promotion-Tools and Techniques
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| 650 |
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|a Marketing
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| 650 |
|
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|a Adervertising
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| 650 |
|
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|a Sales Promotion
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| 700 |
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|a Batra,Satish K.
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| 942 |
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|c BK
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| 997 |
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|c KohaHCC.1197
|d 1197
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| 998 |
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1197
|d 1197
|
| 999 |
|
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|c 1197
|d 1197
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| 952 |
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|0 0
|1 0
|2 ddc
|4 0
|6 659_100000000000000_KAA
|7 0
|9 3344
|a HCCSL
|b HCCSL
|c GEN
|d 2016-08-04
|g 325.00
|o 659.1 KAA
|p 3504-7
|r 2016-08-04
|w 2016-08-04
|y BK
|
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