Description: Marketing Strategy

Bibliographic Details
Main Author:	Ferrell, O.C.
Other Authors:	Hartline, Michael D., Lucas, George H.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House 2002
Edition:	2nd ed
Subjects:	Management Marketing Management

Description
Item Description:	Includes Appendices, endnotes and Indexes
Physical Description:	xxvi, 469p. 24.5c.m.
ISBN:	9812431330 9789812431332