Table of Contents: Marketing Strategy

Bibliographic Details
Main Author:	Ferrell, O.C.
Other Authors:	Hartline, Michael D., Lucas, George H.
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House 2002
Edition:	2nd ed
Subjects:	Management Marketing Management

Table of Contents:

Ch 1: Strategic Marketing Planning Ch 2: Situation and Environmental Analysis Ch 3: SWOT Analysis: A Framework for Developing Marketing Strategy Ch 4: Market Segmentation, Target Marketing, and Positioning Ch 5: Developing Customer Relationships Through Quality, Value, and Satisfaction Ch 6: Product Strategy Ch 7: Developing a Pricing Strategy Ch 8: Distribution and Supply Chain Management Ch 9: Integrated Marketing Communications Ch 10:Marketing Implementation and Control Case Studies