Cover Image

Marketing Strategy

Bibliographic Details
Main Author: Ferrell, O.C.
Other Authors: Hartline, Michael D., Lucas, George H.
Format: Book
Language:English
Published: New Delhi Vikas Publishing House 2002
Edition:2nd ed
Subjects:
Management
Marketing Management
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300 |a xxvi, 469p.  |b 24.5c.m. 
500 |a Includes Appendices, endnotes and Indexes 
505 |a Ch 1: Strategic Marketing Planning Ch 2: Situation and Environmental Analysis Ch 3: SWOT Analysis: A Framework for Developing Marketing Strategy Ch 4: Market Segmentation, Target Marketing, and Positioning Ch 5: Developing Customer Relationships Through Quality, Value, and Satisfaction Ch 6: Product Strategy Ch 7: Developing a Pricing Strategy Ch 8: Distribution and Supply Chain Management Ch 9: Integrated Marketing Communications Ch 10:Marketing Implementation and Control Case Studies 
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