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Marketing essential principles, new realities
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Kogan Page India Private Limited
2004
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| Subjects: |
| Item Description: | Includes notes, references and Index |
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| Physical Description: | xix, 540p. ill. ; 24.5 cm. |
| ISBN: | 8175542861 9788175542860 |