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01774nam a22002897a 4500 |
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160812b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 8175542861
|a 9788175542860
|c Rs.395.00
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| 040 |
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|a HCCL
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| 082 |
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|a 658.8
|b GRM
|
| 100 |
|
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|a Groucutt, Jonathan
|
| 245 |
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|a Marketing
|b essential principles, new realities
|c by Jonathan Groucutt, Peter Leadley and Patrick Forsyth
|
| 260 |
|
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|a New Delhi
|b Kogan Page India Private Limited
|c 2004
|
| 300 |
|
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|a xix, 540p.
|b ill. ; 24.5 cm.
|
| 500 |
|
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|a Includes notes, references and Index
|
| 505 |
|
|
|a Ch 1: What Is Marketing? Ch 2: The Business and Marketing Environment Ch 3: Ethical Marketing and Social Responsibility Ch 4: Buyer Behaviour Ch 5: Segmenting, Positioning and Targeting Ch 6: Marketing Research Ch 7: Marketing and Strategy Ch 8: Products and Brands Ch 9: Price and Pricing Strategies Ch 10: Promotion I Ch 11: Promotion II Ch 12: People,Physical Evidence and Process Ch 13: Placement, Distribution and Logistic Ch 14: Marketing across Borders: the International Dimension Ch 15: Application: bringing the elements together
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| 650 |
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|a Management
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| 650 |
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|a Marketing Management
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| 700 |
|
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|a Leadley,Peter
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| 700 |
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|a Forsyth, Patrick
|
| 942 |
|
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|c BK
|
| 997 |
|
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|c KohaHCC.1244
|d 1244
|
| 998 |
|
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|a Heramba Chandra College
|c http://199.247.15.162:8000/cgi-bin/koha/opac-detail.pl?biblionumber=1244
|d 1244
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| 999 |
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|c 1244
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|y BK
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|p 3495-7
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|y BK
|x data entered by Tapati
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