Table of Contents: Marketing

Bibliographic Details
Main Author:	Groucutt, Jonathan
Other Authors:	Leadley,Peter, Forsyth, Patrick
Format:	Book
Language:	English
Published:	New Delhi Kogan Page India Private Limited 2004
Subjects:	Management Marketing Management

Table of Contents:

Ch 1: What Is Marketing? Ch 2: The Business and Marketing Environment Ch 3: Ethical Marketing and Social Responsibility Ch 4: Buyer Behaviour Ch 5: Segmenting, Positioning and Targeting Ch 6: Marketing Research Ch 7: Marketing and Strategy Ch 8: Products and Brands Ch 9: Price and Pricing Strategies Ch 10: Promotion I Ch 11: Promotion II Ch 12: People,Physical Evidence and Process Ch 13: Placement, Distribution and Logistic Ch 14: Marketing across Borders: the International Dimension Ch 15: Application: bringing the elements together