Cover Image

Consumer Behavior

Bibliographic Details
Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazar
Format: Book
Language:English
Published: New Delhi Prentice Hall of India Private Limited 2004
Edition:8th ed
Subjects:
Management
Marketing
Consumer Behavior
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245 |a Consumer Behavior  |c by Leon G. Schiffman and Leslie Lazar Kanuk 
250 |a 8th ed 
260 |a New Delhi  |b Prentice Hall of India Private Limited  |c 2004 
300 |a xxii, 587 + C-34 + G-12 + I-21 p.  |b 24cm. 
500 |a Includes Notes, Glossary and Indexes 
505 |a Part 1: Introduction Ch 1 - The Impact of the Digital Revolution on Consumer Behavior Ch 2 - Consumer Research Ch 3 - Market Segmentation Part 2: The Consumer as an Individual Ch 4 - Consumer Motivation Ch 5 - Personality and Consumer Behavior Ch 6 - Consumer Perception Ch 7 - Consumer Learning Ch 8 - Consumer Attitude Formation and Change Ch 9 - Communication and Consumer Behavior Part 3: Consumer in their Social and Cultural Settings Ch 10- Reference Groups and Family Influences Ch 11- Social Class and Family Influences Ch 12- Influence of Culture on Consumer Behavior Ch 13- Subcultures and Consumer Behavior Ch 14- Cross-Cultural Consumer Behavior: an International Perspective Part 4: The Consumer's Decision-Making Process Ch 15- Consumer Influence and the Diffusion of Innovations Ch 16- Consumer Decision Making and Beyond  
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650 |a Marketing 
650 |a Consumer Behavior 
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