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Managing Indian brands Marketing concepts and strategies
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Vikas Publishing House Pvt Ltd
2002
|
| Edition: | 2nd ed |
| Subjects: |
| Item Description: | Includes bibliography and indexes |
|---|---|
| Physical Description: | xii,356p. 24.5cm. |
| ISBN: | 8125913084 |