Table of Contents: Managing Indian brands

Bibliographic Details
Main Author:	Kumar, S Ramesh
Format:	Book
Language:	English
Published:	New Delhi Vikas Publishing House Pvt Ltd 2002
Edition:	2nd ed
Subjects:	Marketing > India Marketing strategy

Table of Contents:

Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy