Cover Image

Managing Indian brands Marketing concepts and strategies

Bibliographic Details
Main Author: Kumar, S Ramesh
Format: Book
Language:English
Published: New Delhi Vikas Publishing House Pvt Ltd 2002
Edition:2nd ed
Subjects:
Marketing > India
Marketing strategy
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245 |a Managing Indian brands  |b Marketing concepts and strategies  |c by S Ramesh Kumar 
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300 |a xii,356p.  |b 24.5cm. 
500 |a Includes bibliography and indexes 
505 |a Changing marketing scenario, Managing product lines in the present day context, Managing brands-practice-oriented dimensions, Consumer behaviour and its implications on marketing strategies, Business to business marketing, Contemporary issues in marketing Segmentation and positioning, Consumer behaviour, New product planning/ development, Pricing, Distribution channels, Managing brands/products, Media planning and advertising appeals, promotional aspects, Marketing planning, Marketing strategy 
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