Description: Marketing Channels

Bibliographic Details
Main Author:	Coughlan, Anne T.
Other Authors:	Anderson, Elin, Stern, Louis W., El-Ansary, Adel I.
Format:	Book
Language:	English
Published:	Delhi Dorling Kindersley (India) Pvt. Ltd. 2006
Edition:	7th ed
Subjects:	Management Marketing