Cover Image

Marketing Channels

Bibliographic Details
Main Author: Coughlan, Anne T.
Other Authors: Anderson, Elin, Stern, Louis W., El-Ansary, Adel I.
Format: Book
Language:English
Published: Delhi Dorling Kindersley (India) Pvt. Ltd. 2006
Edition:7th ed
Subjects:
Management
Marketing
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245 |a Marketing Channels  |c by Anne T. Coughlan, Erin Anderson, Louis W. Stern and Adel I. El-Ansary 
250 |a 7th ed 
260 |a Delhi  |b Dorling Kindersley (India) Pvt. Ltd.  |c 2006 
300 |a xxii, 602p.  |b 24 cm. 
500 |a Includes Index 
505 |a Part 1: Introduction Ch 1- MarKeting Channels: structure and function Part 2: Channel Design: Demand, Supply, and Channel Efficiency Ch 2- Segmentation for Marketing Channel Design Ch 3- Supply Side Channel Analysis : Channel Flows and Efficiency Analysis Ch 4- Supply Side Channel Analysis : Channel Structure and Intensity Ch 5- Gap Analysis Part 3: Channel Implementation Ch 6 - Channel Power : Getting It, Using It, Keeping It Ch 7- Managing Conflict to Increase Channel Coordination Ch 8- Strategic Alliance in Distribution Ch 9- Vertical Integration in Distribution Ch 10-Legal Constraints on Marketing Channel Policies Part 4: Channel Institutions Ch 11-Retailing Ch 12-Wholesaling Ch 13-Franchising Ch 14-Logistics and Supply Chain Management 
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650 |a Marketing 
700 |a Anderson, Elin 
700 |a Stern, Louis W. 
700 |a El-Ansary, Adel I. 
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